Alex Moghavem began its investments in US and UK real estate in 1973. His UK operation was active until 1978 prior to his move to Los Angeles and included the purchase of various assets in London including the noteworthy building in which the first Hard Rock Café started its business. In 1974, Alex Moghavem started his activities in Los Angeles. Through Property Management and Diversified Development, Inc. (PMDD) and its affiliated/successor entities his acquisitions since have included various iconic properties in Southern California some of which are listed in the projects section.